About Conrad Rose
Mission Statement
To inspire everyone to create an environment that brings peace and well-being into their lives. Conrad Rose crafts candles from 100% soy wax and phthalate-free essential and fragrance oils, designed to encourage a positive mindset and promote self-care. Each product offers more than a candle; it's an invitation to comfort, relaxation, and an uplifted spirit.
Meet the CEO
Conrad Rose didn't start as a business plan; it started as a feeling. A feeling that life could be lived on your own terms, filled with creativity, beauty, and purpose.
That feeling belongs to Erin Lieteau, Founder and CEO, and the heart and hands behind Conrad Rose. A licensed Realtor, accomplished artist, and self-proclaimed go-getter, Erin's multidisciplinary background, a Bachelor of Arts from Xavier University of Louisiana and an Associate's in Interior Design, fuels a brand rooted in intentional design and purposeful living.
But beyond the credentials, Erin has always had a gift for making people feel seen. Whether over a shared meal, a phone call, or one of those unexpected conversations that somehow changes your day, she has a way of turning strangers into family through genuine warmth, encouragement, and a listening ear that never runs out.
When she's not curating Conrad Rose's latest offerings or guiding clients to their dream homes, you'll find her browsing for inspiration, binge-watching her latest obsession, and soaking up every moment with the people who matter most.
How It Began
The inspiration to start a candle company began in 2015 when Erin lost her grandfather, Conrad. Soon after his passing, she noticed a beautiful tea cup candle that she purchased as a gift for her mom, hoping to uplift her spirits. While gifting the candle to her mom, she shared a story with Erin about the tradition of lighting a candle after someone passes away, commemorating their life after they have transitioned.
As time went on, Erin’s love for candles grew but that growing love started to bring about health issues in her household such as severe allergies, asthma, and other upper respiratory concerns. This unfortunately resulted in Erin not being able to burn candles in her home anymore.
In 2018, that undying love for candles was still there as Erin was continuing to purchase candles over the years, however she could not light them. That is when she decided to create her own soy candle line.
Despite Erin’s hustling as a fairly new realtor and working a full-time job, she knew it would be a lot to handle but was not discouraged. Her tenacity and desire to create something that would promote a healthier lifestyle pushed her to put those thoughts into action. She used this time to do extensive research on the process of candle making and how to effectively produce high quality fragrances.
Within a few weeks of launching in February 2019, Erin received invitations to participate in several events in the city to showcase her candles and received amazing reviews. Today, Conrad Rose offers a wide variety of high quality scents that will instantly have you saying, “OMG, this smells so good!”
Based in New Orleans, La, Erin operates Conrad Rose out of a home-based studio, slowly hand-pouring each candle in small batches to ensure consistent fragrance throughout.
The Process
Erin meticulously researches and tests fragrances in high demand, producing and refining a variety of scents until the perfect blend emerges.
- Each candle cures for several days before undergoing rigorous test burns to ensure optimal performance.
- All materials and oils come from suppliers who share Erin's commitment to quality and environmental responsibility.
- Every candle is crafted with 100% soy wax, phthalate-free fragrance oils, pure essential oils with zinc and lead-free wicks.
- Once each candle passes its test burn, it's hand-poured, carefully packaged, and ready to transform your home.